Services

Dean Bookkeeping — Complete Services Description

Stop Guessing Your Profit. Start Controlling It.

About Dean Bookkeeping

Dean Bookkeeping is a specialized bookkeeping firm serving two of the most financially complex small business niches in the country — real estate agents and construction contractors. We do not offer generic bookkeeping services. Every system, every report, and every conversation is built specifically around the way our clients earn money, spend money, and grow their businesses. With over 20 years of experience in accounts payable, accounts receivable, and financial systems, we bring CFO-level thinking to small business finances — helping our clients stop guessing their numbers and start controlling their profit.

SERVICES FOR REAL ESTATE AGENTS & BROKERS

What We Do

Every system, every report, and every conversation is built specifically around the way real estate agents earn money, spend money, and grow their business. We specialize exclusively in real estate bookkeeping — which means we already understand your commission structures, your deal cycles, your niche-specific deductions, and the financial patterns that make your business unique. You do not have to explain your world to us. We already live in it.

Our Core Services for Real Estate Agents

1. Monthly Bookkeeping & Account Reconciliation We keep your books clean, current, and accurate every single month. Every transaction is categorized correctly, every account is reconciled, and your financial records are always audit-ready. No more catching up at year-end. No more handing your CPA a shoebox of receipts. Your books are done — on time, every time.

2. True Profit Per Deal Analysis This is one of the most powerful things we do for our clients — and one of the rarest services in the industry. Using the formula:

Net Commission − Deal Expenses − Overhead Per Deal = TRUE PROFIT PER DEAL

We track every expense at the deal level so you know exactly what you kept from every transaction. Not your gross commission. Not your take-home after the split. Your true profit — after photography, staging, marketing, transaction fees, and your share of monthly overhead are all accounted for. This single report changes the way agents make decisions about their business.

3. Tax Reserve Management Because you are self-employed, no one is withholding taxes on your behalf. We calculate your estimated tax liability based on your actual income every month and ensure the right percentage is set aside before you spend a dollar. Quarterly estimated payments are tracked and planned for in advance. You will never face an unexpected tax bill again.

4. Tax Deduction Optimization The tax code offers real estate professionals a significant range of deductions that most agents never fully capture. We ensure every legitimate deduction — mileage, home office, marketing expenses, technology, licensing, continuing education, health insurance premiums, retirement contributions, and more — is properly categorized and documented. Our clients routinely recover thousands in deductions they were previously missing.

5. Monthly Financial Reporting Every month, you receive a clear, easy-to-understand set of financial reports that tell you the truth about your business:

Profit & Loss Statement — what came in, what went out, and what you kept
Cash Flow Report — the actual movement of money so you can plan ahead
Expense Category Report — a full breakdown of every dollar spent by category
Tax Liability Tracker — your running estimated tax obligation updated monthly
Profit Per Deal Analysis — true net profit broken down by transaction

These are not reports that sit in a folder. They are tools designed to help you make better decisions every single month.

6. Profit Leak Audits On a regular basis, we review your recurring expenses and business spending to identify charges that are no longer producing results, subscriptions that have been forgotten, and overhead that has quietly crept above where it should be. The average agent we work with recovers $200 to $500 per month through this process alone.

7. Cash Flow Planning & Slow Season Preparation Real estate income is seasonal and irregular. We build a cash flow planning system around your actual income history so that slow months are never a surprise. Using a three-bucket framework — Operating Reserve, Tax Reserve, and Growth Reserve — we ensure every commission check is allocated strategically from the moment it arrives.

8. Business & Personal Finance Separation If your personal and business finances are currently mixed, we will help you establish a clean separation immediately. Dedicated business accounts, proper expense routing, and clean categorization protect you at tax time, reduce audit risk, and give you an accurate picture of what your business actually costs to run.

9. CEO-Level Financial Reviews Once your systems are in place, we conduct regular financial reviews with you — going through your numbers, identifying trends, flagging opportunities, and making sure your financial strategy is aligned with where you want your business to go. You should not just receive reports. You should understand them, act on them, and grow with them.

10. We think like a CFO. Our goal isn’t just to keep your books clean. It’s to give you the financial intelligence to make better decisions, increase your profit margins, and build a business that actually works for you.

Who This Is For

Our real estate services are designed for agents and brokers who are serious about building a profitable, sustainable business — not just a busy one. Whether you are closing 5 deals a year or 50, whether you are just getting organized or ready to scale, Dean Bookkeeping provides the financial infrastructure that turns a commission-based income into a business you can actually control.

SERVICES FOR CONSTRUCTION CONTRACTORS

What We Do

Construction bookkeeping is nothing like standard small business accounting. Every project has its own budget, its own timeline, its own crew, and its own set of costs that must be tracked independently to know whether the job is actually making money. Generic bookkeeping systems were not built for the field — and that is exactly why so many contractors stay busy but never seem to get ahead financially. We build financial systems specifically designed for construction operations, so every project has a clear, accurate financial picture from start to finish.

Our Core Services for Contractors

1. Job Costing & Project-Level Bookkeeping This is the foundation of everything we do for contractors — and the single most important financial system your business can have. We track every dollar associated with each project individually: labor hours and rates, raw materials, equipment usage, subcontractor costs, permits, and disposal fees. Every expense is assigned to the correct job or phase so you always know what a project is truly costing you — in real time, not after the fact. When you know your true cost per job, you price better, bid smarter, and stop absorbing overruns that quietly eat your margins.

2. Subcontractor Tracking & Documentation Managing subcontractors means managing a constant flow of invoices, agreements, insurance certificates, and lien waivers. We track every subcontractor relationship at the job level — logging costs against the correct project, maintaining proper documentation, and ensuring your records are clean and organized. No more chasing paperwork at year-end or scrambling to find documentation when a dispute arises.

3. Progress Billing, Pay Applications & Retainage Construction billing is complex — draws, AIA pay applications, schedule of values, and retainage all require precision and timing. We support your invoicing workflow from start to finish, ensuring bills go out accurately and on schedule, retainage is properly tracked and released at project completion, and your accounts receivable reflects exactly where every client account stands at all times.

4. Cash Flow Management & Control Cash flow is the number one financial challenge in construction. Large jobs consume significant resources up front — labor, materials, equipment — while payment often arrives weeks or months later. We build a cash flow management system around your actual project pipeline so you always know what is coming in, what is going out, and how much runway your business has at any given point. Slow periods stop being emergencies when they are planned for in advance.

5. Overhead Allocation & Margin Improvement Most contractors underestimate their true overhead — the fixed monthly costs of running the business that exist regardless of how many jobs are active. We calculate your true overhead per project so it is properly factored into every bid and every pricing decision. When overhead is accounted for accurately, your margins improve — not because you are charging more, but because you are finally seeing the full picture of what each job costs to deliver.

6. Monthly Financial Reporting Every month, you receive a complete set of financial reports built specifically for construction operations:

Profit & Loss Statement — total business income, expenses, and net profit
Job Profitability Report — project-by-project breakdown of revenue, costs, and margin
Cash Flow Report — real-time visibility into money in and money out
Overhead & Expense Report — full breakdown of fixed and variable costs by category
Work In Progress (WIP) Summary — a snapshot of where every active job stands financially

These reports are not just data — they are decision-making tools that tell you which jobs to pursue, which to reprice, and where your business is headed.

7. Vendor & Accounts Payable Management We manage your vendor documentation workflows — tracking invoices, coding expenses to the correct job and category, maintaining lien waiver records, and ensuring your payables are always current and accurate. Clean vendor records protect you legally, keep your subcontractors paid on time, and eliminate the administrative chaos that takes you away from running your jobs.

8. Tax Deduction Optimization Construction businesses have access to a significant range of tax deductions that are frequently missed or underdocumented — equipment depreciation, vehicle and mileage expenses, home office deductions, tool and supply costs, professional development, licensing fees, and more. We ensure every qualifying expense is properly captured and documented throughout the year so your CPA has everything needed to minimize your tax liability at filing time.

9. Financial Systems Setup & Cleanup If your books are behind, disorganized, or have never been set up properly for construction, we will build your financial system from the ground up — chart of accounts structured for job costing, QuickBooks Online configured for field operations, and historical cleanup completed so your records are accurate and current. You will know exactly where your business stands from day one.

Who This Is For

Our contractor services are designed for construction business owners who are tired of running a busy operation with no clear financial picture. Whether you are a general contractor, specialty trade contractor, or remodeler — whether you have two employees or twenty — Dean Bookkeeping builds the financial infrastructure that turns project revenue into real, measurable profit.

The Dean Bookkeeping Promise

Most of our clients — whether real estate agents or construction contractors — see a measurable return within the first 60 to 90 days. Through recovered tax deductions, plugged profit leaks, accurate job costing, and monthly reporting that finally tells the truth about their business, our clients stop guessing and start growing. We do not just record your numbers. We help you understand them, act on them, and build the business you set out to create.

Ready to Get Started?

👉 Book Your Free Financial Clarity Call (https://calendly.com/cdean8888)

45 minutes. No pressure. No obligation. Just a real look at your numbers and a clear picture of what is possible.

Cheri Dean | Dean Bookkeeping | 📞 826-271-6445 | 🌐 deanbookkeeping.org